Superstar

Food Doctor Packaging's Image Grows From the Notion of Natural Health

By: Amelia Roblin - Published: Oct 9, 2012 • References: wearefalcon and packagingoftheworld
The now somewhat monotonous-looking visual scheme of earthy browns and coniferous greens has not been employed as a merchandizing strategy for Food Doctor packaging. Instead, the Falcon studio has come up with a range of delightfully colorful wrappers that still communicate healthy an natural qualities to the consumer.

Across the front of each packet is the vague illustration of a sprig or a fern that comprises a stem and a single leaf, informing of the snack's calorie content. Five round chips surround the stylized spine to mimic more leaves on the branch, serving up the concept of very fresh sustenance. Combined with the large apple logo, Food Doctor packaging expresses its priority for containing a taste of health from pure sources.