Superstar

Ford and Heinz Team Up to Create New Vehicles Using Leftover Ketchup

By: Meghan Young - Published: • References: media.ford & gizmodo
When people think of ketchup, they think of French fries, hot dogs and other similar meals; there is absolutely no way that food car parts would be the first thing that comes to mind. Unless, of course, a person happens to be a car enthusiast and environmentalist who works for Heinz. It is this person who would have been the bridge between the iconic ketchup company and Ford, who have partnered up to create food car parts.

Specifically using the leftovers from ketchup production including skins, peels, stems and seeds, the food car parts is essentially comprised of plant-based plastic. This does away with petroleum-based products. In its place is an organic material that is just as strong and lightweight. Stats for Food Car Parts Trending: This Quarter & Popular
Traction: 1,613 clicks in 9 w
Interest: 0.5 minutes
Concept: Food Car Parts
Related: 60 examples / 46 photos
Segment: Neutral, 18-55+
Comparison Set: 22 similar articles, including: driving selfie awareness ads, real-world gaming cars, and optical illusion driving ads.