Superstar

'Flying People in New York City' Promotes Upcoming 'Chronicle' Movie

By: Katherine Vong - Published: • References: reelz & huffingtonpost
To promote its upcoming superhero movie 'Chronicle,' Twentieth Century Fox launched a 'Flying People in New York City' campaign that involved, well, flying people. Except the people were not actual people per se -- they were mechanic, remote-controlled human forms.

Soaring over the Manhattan skyline, the three 'Flying People in New York City' figures was an idea developed by Thinkmodo, who thought such a stunt reverberated well with the 'Chronicle' movie's premise of three high school characters who become superheros and gain the ability to fly. Plus, it made for an awesome viral marketing stunt. The flying figures were only in the air for five minutes, however, although the marketing team is planning on releasing more flying people in the future. The locations will be kept secret, so you'll just have to keep checking the skies for them. Stats for Soaring Human Stunts Trending: Older & Buzzing
Traction: 8,857 clicks in 137 w
Interest: 2.3 minutes
Concept: Flying People In New York City
Related: 83 examples / 64 photos
Segment: Neutral, 12-55
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