To promote its upcoming superhero movie 'Chronicle,' Twentieth Century Fox launched a 'Flying People in New York City' campaign that involved, well, flying people. Except the people were not actual people per se -- they were mechanic, remote-controlled human forms.
Soaring over the Manhattan skyline, the three 'Flying People in New York City' figures was an idea developed by Thinkmodo, who thought such a stunt reverberated well with the 'Chronicle' movie's premise of three high school characters who become superheros and gain the ability to fly. Plus, it made for an awesome viral marketing stunt. The flying figures were only in the air for five minutes, however, although the marketing team is planning on releasing more flying people in the future. The locations will be kept secret, so you'll just have to keep checking the skies for them.
Stats for Soaring Human Stunts
Trending: Older & Buzzing
Research: 10,009 clicks in 224 w
Interest: 2.3 minutes
Concept: Flying People In New York City
Related: 83 examples / 64 photos
Segment: Neutral, 12-55
Comparison Set: 30 similar articles, including: extra-terrestrial dining, 44 interactive advertising campaigns, and public gamer playlands.
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