Wozzup Mutazionidinterni is a nontraditional furniture company that specializes in modern pieces. Founded in 2007 by Luca Porcelli (a set designer) and Maurizio Duranti (a graphic designer), their furniture was created from a variety of elements.
From graffiti, silk and leather to wood and steel, these two artists get their inspiration from more classic pieces.
Implications - Nontraditional furniture is rising in popularity as consumers strive to be individualistic. Consumers like knowing that they have something unlike anyone else and it gives them pleasure and excitement to own one-of-a-kind products. The shift in individualism gives businesses the chance to cater towards specific types of individuals and develop products suited towards their needs and expectations.
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