The Flower Beauty ad campaign stars none-other-than founder Drew Barrymore. Although on the home page of the brand's website, a search for the Face of Flower is currently underway, no one can replace the American actress. Captured in a botanical setting wearing a floral top, the motif is not lost on the viewer. Yet the whimsical nature is not overdone.
Shot by photographer Diego Uchitel, who captured the blonde beauty in a similar photoshoot for C Magazine last year, the Flower Beauty ad campaign embrace the natural philosophy of the cosmetic line. The beauty look featured in the photoshoot, courtesy of makeup artist Deb Ferullo, is much more bold than one would expect, however.
Stats for Botanical Cosmetic Campaigns
Trending: Older & Warm
Research: 5,478 clicks in 104 w
Interest: 2.6 minutes
Concept: Flower Beauty Ad Campaign
Related: 81 examples / 62 photos
Segment: Females, 18-55
Comparison Set: 30 similar articles, including: romantic ivory fashion ads, summery urban fashion ads, and glamorously moody fashion ads.
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