Florian Pessenteiner Takes a Five Minute Break From the World
Taking a five minute break from the world, these relaxed images show this clean-cut model pondering to himself while at one with nature. Laid back in the grass and sitting on a rock, Florian Pessenteiner relieves stress with a cigarette and looks out into the outdoor wilderness.
Implications - Thanks to campaign's like Dove's "Campaign for Real Women" and a backlash against technologically altered magazine covers and photo spreads, there has been an increased consumer desire for ads that look more natural. A company can capitalize on this by investing in marketing that eschews high-fashion convention for a "candid" look.