Nike Unveils Its Nike Dunk Low Next Nature 'Floral Tapestry'
Mickey Phoon — May 10, 2023 — Fashion
References: sneakernews
Nike has revealed its latest floral-patterned lifestyle sneakers called the Nike Dunk Low Next Nature 'Floral Tapestry.' The sneakers are made under Nike's Next Nature program, which practices sustainable manufacturing methods to reduce its carbon footprint. In addition, the sneakers will be released in women's sizing.
The Nike Dunk Low Next Nature 'Floral Tapestry' arrives in creamy white uppers in a hemp-lie texture. There are floral-patterned overlays in purple and green on a black colored background. The Nike logo branding appears on the lateral side in black leather, with additional branding shown on the heel, tongue tag, and neon green insoles. Other details include white midsoles, black soles, and a white lacing system. The Nike Dunk Low Next Nature 'Floral Tapestry' will be available for $110.
The Nike Dunk Low Next Nature 'Floral Tapestry' arrives in creamy white uppers in a hemp-lie texture. There are floral-patterned overlays in purple and green on a black colored background. The Nike logo branding appears on the lateral side in black leather, with additional branding shown on the heel, tongue tag, and neon green insoles. Other details include white midsoles, black soles, and a white lacing system. The Nike Dunk Low Next Nature 'Floral Tapestry' will be available for $110.
Trend Themes
1. Sustainable Sneakers - There is an opportunity for companies to design and produce footwear using sustainable materials and methods to cater to consumers that value sustainability.
2. Floral-patterned Fashion - Companies can create fashionable items with floral designs to appeal to consumers looking for unique and distinct clothing and accessories.
3. Women's Sizing Expansion - Expanding production to cater to women's sizing can be a disruptive innovation opportunity for companies to tap into a growing market of female consumers that appreciate athletic and streetwear fashion.
Industry Implications
1. Sustainable Fashion - The sustainable fashion industry can leverage eco-friendly materials and processes to produce unique, fashionable items that appeal to environmentally conscious consumers.
2. Footwear Manufacturing - Footwear manufacturers can explore ways to incorporate unique designs and materials into their products, such as floral patterns and sustainable materials, to appeal to a wider range of consumers.
3. Athletic and Streetwear Fashion - Companies in the athletic and streetwear fashion industry can expand their market by incorporating new designs and patterns in their products in addition to expanding sizing options to cater to more consumers.
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