Seongyong Lee has come up with a solution. He designed Floating Cutlery, utensils with built-in floats to keep them above the murky depths.
Implications - Consumers are constantly looking for products that make everyday tasks more simple and more efficient. Businesses should look to enhance already-established products with features and design elements that will provide customers with a more pleasant experience. By addressing an issue that was previously unsolved, a company can ensure dominance in this untapped market.