'Flirt Flashes' is Designed to Ease the Hassle of Putting on Falsies

By: Katherine Pendrill - Aug 16, 2016
References: instagram & bustle
Estee Lauder-owned 'Flirt Cosmetics' recently resurfaced with a clever new beauty tool called 'Flirt Flashes.' While the youth-oriented cosmetics company was extremely popular back in the mid-2000s, the brand eventually faded into obscurity. Now the cosmetics brand is making a comeback with new products, new packaging and a new creative director.

In an effort to establish brand identity among a new generation, Flirt Cosmetics is currently promoting a product called Flirt Flashes. The tool is an applicator that is designed to make it easier to put on false eyelashes. The device comes with 40 customizable lash buds and gives the user greater control over the application of each lash. As new creative director Donald Robertson explains, the tool is basically "a staple gun for the eyelashes but without the staples and the gun."