Shot by photographer Eric Guillemain, the Flair Italia August 2010 editorial was set in a sparse, mostly white home environment to let the dark dresses shine through. See more images from ‘Variazioni Sul Tempa Pizzo’ above.
Implications - No longer attracted to over exaggerated styles, consumers are looking for ones that feature a more subtle aesthetic. Products that are simple appeal to those who want to maintain a classic demeanor. Companies could focus on this element of design in order to attract more customers.