Billionaires Hiding Status
Choosing the Simplicity Over Luxury
Not-so-affluent wannabe types, on the other hand, choose to fake their status:
Implications - With the recession coming to an end, consumers are looking for ways to integrate an aspect of luxury into their lives. Products that contain an element of prestige are appealing to those who desire exclusivity. In order to draw in a greater number of shoppers, a company could hone in on this.