The Fischer Spring 2010 Lookbook is a Retro Love Affair
The dewy, natural lighting places a glow about the shots, showing the early summer sunlight. This therefore places emphasis on the the structured springwear in their contrasting backgrounds, making each piece stand out despite its complex sets.
Implications - The recent economic downturn prompted consumers to make more affordable purchases at vintage and thrift stores. This has caused a resurgence in retro styles which consumers appreciate for their rarity and very atypical designs. Companies can cater to fashionable demographics by incorporating elements of antiquity into their product lines.