McCann Erickson has just revealed that it was behind the first tweet from space. The promotional video for their social media accomplishment, which borders on being tongue-in-cheek, highlights how they contacted NASA with the idea for the project.
The first tweet from space has reportedly generated the most amount of Facebook likes the ad agency has ever generated for a single project, since they started taking those types of things into account. McCann Erickson positions the first tweet from space as reawakening our collective imagination with the space.
What I particularly like about this ambitious project is the level of collaboration required to execute it. The next stop for McCann Erickson after the first tweet from outer-space might very well be monkeys Tweeting from space.
Stats for Celestial Social Media Updates
Trending: Older & Chilly
Research: 200 clicks in 253 w
Interest: 2.7 minutes
Concept: First Tweet From Space
Related: 38 examples / 29 photos
Segment: Males, 18-55
Comparison Set: 14 similar articles, including: twitter-reading toys, twitterverse infographics, and tweeting consoles.
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