First Aid Beauty is Venturing into Hair Care with Shampoo & Scalp Serum
Laura McQuarrie — July 14, 2021 — Fashion
References: firstaidbeauty & newbeauty
First Aid Beauty, a brand known for its sensitive skin-friendly formulas, is expanding into the hair care category with two debut products, anti-dandruff shampoo and a soothing scalp serum to match. The brand is applying its expertise in soothing skin to the whole body, which includes the often-overlooked scalp. With a focus on treating dryness and irritation, these new hair care formulas from the brand deliver clean and effective solutions that are comfortable to use.
The new product duo includes the Anti-Dandruff Shampoo with 1% Pyrithione Zinc to diminish flakes and itchiness with silk peptides, calendula, Vitamin E and pyrithione zinc. While the shampoo helps to rapidly remove flakes, the companion Anti-Dandruff Scalp Serum is beneficial for purifying, calming and nourishing.
The new product duo includes the Anti-Dandruff Shampoo with 1% Pyrithione Zinc to diminish flakes and itchiness with silk peptides, calendula, Vitamin E and pyrithione zinc. While the shampoo helps to rapidly remove flakes, the companion Anti-Dandruff Scalp Serum is beneficial for purifying, calming and nourishing.
Trend Themes
1. Sensitive Scalp Solutions - Expand haircare solutions for people with sensitive scalps from soothing to cleansing the scalp to treating dandruff.
2. Skin Expertise Integration - Applying skin experts’ expertise to skincare products and expanding the skincare label by introducing hair-care products.
3. Multi-benefit Hair Care - Trend towards hair care products that deliver multiple benefits, such as soothing, purifying, and nourishing in one product.
Industry Implications
1. Hair Care Industry - Opportunity for hair care manufacturers to expand their product offerings to cater to people with sensitive scalps who need soothing, purifying, and nourishing haircare products.
2. Skin Care Industry - Opportunity for skincare manufacturers to expand its product offerings to include haircare products by leveraging skin-expertise and multi-benefit solutions.
3. Natural Hair Care Industry - Opportunity to launch natural hair care solutions with multi-benefit solutions such as calming, purifying, and nourishing while leveraging natural ingredients with sensitive-skin-friendliness in mind.
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