'Fires in the Jungle' in GQ Russia features models Petey Wright and Charlie Westerberg as fashionable naturalists. Photographer Yu Tsai and stylist Ekaterina Melnikova make a killer duo, snapping the handsome twosome wearing a mix of prints, patterns and neutrals in a lush outdoor setting.

I love editorials that celebrate nature, and 'Fires in the Jungle' in GQ Russia does so beautifully. See more shots from the pictorial above.

Implications - Modern-day customers are looking for ways to stay integrated with nature. Products that are made through sustainable methods are attractive to customers who want to prevent harm to the environment but don't have the time to invest in an organization. Companies could come out with more eco-conscious products to grow their revenue.