Finesse Uses Artificial Intelligence to Determine Trends Prior to Production
Ellen Smith — January 28, 2021 — Fashion
References: finesse.us & hypebae
Finesse is an artificially intelligent fashion line that's using technology to disrupt the fashion industry. Before coming to fruition, the new brand noticed a gap in the industry, specifically in fast fashion. Aiming to capitalize on trends, while minimizing waste, Finesse developed an intricate AI system that scours the Internet to determine what's trending, and what isn't.
According to the company's CEO, Ramin Ahmari “We look at fashion in the same way an economist or hedge fund trader would [look at stocks]". The brand then uses that data to determine what will be in high demand, and what won't. That data is that made public, and voters are invited to select what they want to see in production.
Image Credit: Finesse
According to the company's CEO, Ramin Ahmari “We look at fashion in the same way an economist or hedge fund trader would [look at stocks]". The brand then uses that data to determine what will be in high demand, and what won't. That data is that made public, and voters are invited to select what they want to see in production.
Image Credit: Finesse
Trend Themes
1. AI Fashion Design - Opportunity for fashion brands to use AI to develop innovative designs and predict trends before production.
2. Sustainable Fast Fashion - Opportunity for fashion brands to reduce waste and increase efficiency by using AI to predict demand for sustainable fast fashion.
3. Crowd-sourced Fashion - Opportunity for fashion brands to increase customer engagement by allowing consumers to vote on and select designs for production.
Industry Implications
1. Fashion Industry - AI and machine learning are poised to disrupt the fashion industry by enabling brands to predict trends, reduce waste, and increase efficiency.
2. Technology Industry - Opportunity for technology companies to collaborate with fashion brands to develop AI and machine learning tools to improve efficiency and sustainability in the fashion industry.
3. Retail Industry - Retailers can leverage AI and machine learning to predict consumer demand and optimize inventory, creating a more sustainable, profitable business model.
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