It could be argued that everything actress Rashida Jones touches turns to gold, especially after collaborating on the Fine by Dannijones jewelry line. It is chockfull of delicate solid ten carat gold accessories that any woman would want to wear. Of course, the ladies behind the line hone in on a specific one: "They're for any woman that is really detail-oriented, who has an LA casual-cool style, but the New York ambitious mentality."
From necklaces to bracelets and earrings, the Fine by Dannijones line may be easy to wear, yet there is a whimsy about them that make a statement. It has four symbols (unicorns, arrows, pineapples and palm trees) that represent childhood, sisterhood, home and an overall welcoming spirit.
The Fine by Dannijones line is named after Rashida's own sister.
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Research: 7,872 clicks in 131 w
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Concept: Fine By Dannijones
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Segment: Females, 12-55
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