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Film Awards-Inspired Playing Cards

The Academy Awards and theory11 Launch Playing Card Deck

— April 3, 2023 — Art & Design
The Academy of Motion Picture Arts and Sciences and theory11 have released a new playing card deck called the theory11 x Oscars Gold Foil Playing Card Deck. The playing cards were made in celebration of the 95th Oscars, which featured several historical wins, including Michelle Yeoh, the first Malaysian actress to win the Best Actress category, and Ke Huy Quan, the first Vietnam-born actor to win the Best Supporting actor category.

The theory11 x Oscars Gold Foil Playing Card Deck features graphics that display prestigious-looking figures in luxurious clothing, replacing the standard jack, queen, king, and joker graphics. There are separate listings of award categories on each numbered playing card. The playing cards also feature pictures of the iconic Academy Award trophy in gold. The card box contains precise embossing and gold foil in an opulent appearance. As for the card backs, it is also printed with luxurious gold foil. The playing cards are available for $16.95.

Image Credit: Academy Museum Store
Trend Themes
1. Film-themed Luxury Products - There is an opportunity for luxury brands to create products inspired by the film industry, such as playing cards, to tap into the entertainment industry and appeal to film fans.
2. Celebrity Collaborations - Partnering with celebrities, award shows, and other high-profile events can create limited-edition merchandise and enhance brand reputation and awareness.
3. Customizable Product Design - There is a growing demand for customizable product designs, such as playing cards with unique graphics, which allows consumers to have a more personalized experience with the products they purchase.
Industry Implications
1. Luxury Goods - The luxury goods industry can collaborate with the film industry and create high-end products inspired by films, such as playing cards with gold foil and embossing, to tap into a consumer base interested in entertainment and luxury.
2. Entertainment - The entertainment industry can collaborate with luxury brands to create exclusive, limited-edition merchandise, such as playing cards, that appeals to fans and enhances brand awareness.
3. Custom Product Design - The customizable product design industry can create personalized playing cards with unique graphics and award categories tailored to specific events, such as the Oscars, to meet the growing demand for personalized consumer products.
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