If anyone ever thought you couldn't flaunt your best assets for a cause, they're wrong. Fidelity is selling a chic pair of dark denim Belladonna BC Cross Your Heart jeans in response to Breast Cancer awareness month and are donating 10% of the proceeds to the Rethink Breast Cancer fund.
The $198 boot-cut pants have the iconic symbol for breast cancer on the rear pocket, stitched in a pale pink. The Fidelity brand has been spotted on the bums of celebs including Halle Berry, Demi Moore, Jessica Alba, Jennifer Aniston and Lindsay Lohan.
Fidelity is one of many designers encouraging shoppers to buy their brand to help spread awareness. Last October Trend Hunter featured Immortality's "Goddess of Love" Jeans. Check them out here:
Really Good Jeans
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Fidelity For Breast Cancer Awareness
By: Bianca Bartz - Published: Oct 11, 2007 • References: fidelitydenim