Prodigy

All Bran Helps Unhealthy Food Find Its Way Out

By: Vincent Salera - Published: Feb 21, 2009 • References: adsoftheworld
These ads for All Bran cereal tackle a delicate issue like “keeping regular” with humor. The campaign focuses on unhealthy foods, illustrating that All Bran cereal helps show these foods the way out. All three ads are light and pleasant, which is not an easy task for the nature of the message.

My favorite ad is the hot dog walking its dog. These clever ads were created by advertising agency Leo Burnett, Bogotá, Colombia with creative direction by Francisco Castillo. The copy was written by Daniel Payán, and the cool illustrations were produced by Rafael Fornaris.