During the Vans U.S Open of Surfing not all eyes were on the surfers, the Fiat 500 Boat was revealed, and it wowed the crowd.
Similar to the traditional Fiat vehicle, the standard shape and size replicated the car you are used to seeing. However, the bottom of the vehicle had a personal watercraft attached to it. Also, there were pontoons, and fins were added in order to maintain stability and to allow the vehicle to be able to move freely in the water. The vehicles were doing tricks in the water, and that definitely created an interesting sight for viewers.
This Fiat 500 Boat was an incredible feat, and showed that companies can keep the integrity of the brand, all the while creating new and exciting ideas.
Stats for Water-Friendly Vehicles
Trending: Older & Buzzing
Research: 16,469 clicks in 146 w
Interest: 2.2 minutes
Concept: Fiat 500 Boat
Related: 64 examples / 49 photos
Segment: Males, 18-55+
Comparison Set: 23 similar articles, including: bisected vehicle ads, sleek three-wheeled vehicles, and beach-cruising city cars.
More Stats +/-
Sleek Three-Wheeled Vehicles
Bisected Vehicle Ads
Beach-Cruising City Cars
Aviator-Inspired Muscle Cars
Human-Body Car Campaigns