Rick Genest is known for eerily macabre looks and this spread accentuates them in an unusual way. The only color used in the spread comes from the outfits and clothing he's wearing. Genest's skeletal frame is clothed in vibrant surf shorts, patterned tops and bold accessories while the backdrops and limbs of Genest are featured in black and white. The FFW Parrot Tropical Spread offers a captivating look into the model's outlandish appearance.
Implications - Businesses that use juxtapositions in their products or the presentation of their products will likely experience favorable results. Consumers will be more likely to recall a product that left a memorable impression in their minds.