Fendi Manhole Covers Reflect Milan's Devotion to Beauty
Designer manhole covers on the streets have been engraved with symbols of fashion brands; the first photo shows a Fendi manhole cover. The gallery also shows various other artistic manholes in Milan.
Implications - Branding was once considered a nuisance in the eyes of consumers who have quickly tired from mundane brand representations. With such, companies should continuously look for new ways to display their logos in a creative way that appeals visually to consumers.