This Branding Concept Uses Soft Curves and Feminine Colors

By: Mary Van Puymbroeck - May 15, 2017
References: behance.net & thedieline
Michela Sansone has designed a concept for feminine cosmetics packaging of fictional brand 'Allyson Soap.'

The design of Allyson Soap features a pastel color palettes, textural brushstrokes and softly curved bottles. The resulting effect is feminine, delicate and modern. This is the kind of brand that would feature heavily on social media and connect well with Millennial consumers. This feminine cosmetics packaging concept projects the idea that the product inside is of high quality, but accessible. The delicate script and textural detailing makes for a feminine design that stands out. While there is a clear 1980s influence in the design, yet it still feels fresh and modern.

Sansone is a Milan-based graphic and web designer with work that strongly projects a similar feminine aesthetic.