The 'Buy Up Index' Grades Companies on Gender Equality

By: Katherine Pendrill - Jul 20, 2015
References: buyupindex & bustle
The 'Buy Up Index' is a new app that helps identify companies that support a female-friendly workplace. With data on over 800 companies in 150 different countries, this app is an excellent tool for any female job-seeker.

The Buy Up Index was created by Amy-Willard Cross, who explains that the goal of the service is to help female job-seekers identify companies that serve women well, rather than those who are not working towards gender equality. The online service operates as a ranking system and assigns each company a letter grade based on its efforts to foster a female-friendly workplace. The app uses four major criteria to determine the rankings, including: female employees, female leadership, marketing and corporate citizenship. The index will show you the company's overall score, as well as their score in each of the four individual categories.