Second Clothing ‘Feel Good, Real Good' Celebrates Curves

By: Bianca Bartz - Published: Dec 1, 2009 • References: secondclothing & bottomupdesign
Second Clothing’s new Yoga Jeans campaign goes for faux risque with a series of ads that celebrate ‘real women.’ The ‘Feel Good, Real Good’ campaign emphasizes that the comfy apparel is just what females with curves need.

Denim was a huge trend in 2009 and will no doubt continue to reign the racks into 2010 (maybe even denim-denim), but unless your bod is super fit, tight jeans can be unflattering for curvaceous types, and sometimes also lead to pinching, squishing and general discomfort. Not with Yoga jeans, however, and that’s exactly what the ‘Feel Good, Real Good’ campaign hopes to promote. 

The video above shows the first in a series of sexy ads for the Second Clothing Yoga Jeans campaign. Stats for Sensualvertising Yoga Jeans Trending: Older & Warm
Research: 5,695 clicks in 338 w
Interest: > 3 minutes
Concept: Sensualvertising Yoga Jeans
Related: 114 examples / 88 photos
Segment: Females, 18-35
Comparison Set: 42 similar articles, including: sensual beachtography, sensual scantily-clad editorials, and simplistic sensuality.