The FeedbackMP Celistia Design Shoots for the Sky

By: Jamie Danielle Munro - Published: Jun 25, 2011 • References: feedbackmp & lovelypackage
This star-studded FeedbackMP Celistia packaging uses the brand's skyward connotations to create the wine's covering. The result is a captivating shooting-star-like artwork that lights up in the dark due to illuminating ink.

The design is simple yet elegant with white lines emanating above a rocky surface. The consistency of the lines makes it appear as though shooting stars are being projected across a night sky. This outline is even more impressive with the lights off, as the ink illuminates and shines off the covering. The advertising company does a great job at taking the name of the brand, Celistia, and embodying the name's connotations in the artwork of the package. The FeedbackMP Celistia wine bottle is thus both elegant and symbolic with its luminescent design. For anyone looking for a great drink and even better shelf display, this wine is the perfect fit.

Implications - In today's busy society, customers are looking for brands that stand out above the rest. Using tactics such as illuminating ink is one way to do this. Companies should consider how their packaging can grab people's attention in any situation. Stats for Soaring Star Packaging Trending: Older & Chilly
Research: 2,014 clicks in 256 w
Interest: 4 minutes
Concept: FeedbackMP Celistia
Related: 62 examples / 48 photos
Segment: Neutral, 18-55+
Comparison Set: 23 similar articles, including: faux alcohol packaging, colorful cutout candy branding, and urban grid branding.