The design is simple yet elegant with white lines emanating above a rocky surface. The consistency of the lines makes it appear as though shooting stars are being projected across a night sky. This outline is even more impressive with the lights off, as the ink illuminates and shines off the covering. The advertising company does a great job at taking the name of the brand, Celistia, and embodying the name's connotations in the artwork of the package. The FeedbackMP Celistia wine bottle is thus both elegant and symbolic with its luminescent design. For anyone looking for a great drink and even better shelf display, this wine is the perfect fit.
Implications - In today's busy society, customers are looking for brands that stand out above the rest. Using tactics such as illuminating ink is one way to do this. Companies should consider how their packaging can grab people's attention in any situation.