Simple question: Is it going to rain? Not tomorrow, not the next five days, right here, right now. No animated fronts, storm warnings, banners, badges, widgets. Just a simple answer to your question: "going to rain?"
Seems this site was just built for fun, and no doubt will evolve into a marketing campaign of some kind. It works by reading the I.P. address of your computer and basing the forecast on where you are. Seems they ignored the colder climes, since there is no "going to snow?" or perhaps the designers figure if you want just a simple answer, you can figure out if it’s cold enough to snow. I predict an overwhelming chance of massive amounts of imitator websites.
Stats for Faster Forecasting Based on IP
Trending: Older & Chilly
Research: 3,127 clicks in 387 w
Interest: 4 minutes
Concept: Faster Forecasting Based On IP
Related: 59 examples / 45 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: eco-friendly umbrella dryers, wet photography, and offensive rain gear.
Faster Forecasting Based on IP
More Stats +/-
Eco-Friendly Umbrella Dryers
Offensive Rain Gear
Rain Boots with Handles
Rainy Day Footwear