Going Like Sixty
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Fashionising makes a case for more naughty ads and editorials in 2009. Photographers like Terry Richardson would previously have been considered smut or too racy by established photo editors, but now skin prevails in many magazines. While it wasn’t the Web that made skin so popular in mainstream magazines, it sure didn’t hurt, espouses Fashionising. What other generations viewed as racy or sexy has now become mainstream because community standards have changed. Terry Richardson and Mario Testino can do photo shoots for fashion magazines that have very little to do with fashion and a lot to do with selling magazines and creating buzz. Fashionising contends that naughtiness is so mainstream that fashion labels don’t need to be subtle anymore or even classy to promote their fashions or lifestyle products. From Tom Ford to American Apparel, advertising and editorials will be getting more racy in 2009.  Find a big name in the fashion field, and get them naked. What else could so easily differentiate you between your stock-standard, monthly fashion magazines? What else could so easily make your title appeal to prosumers of fine fashion? Hence we now have the likes of Paradis magazine and the new French Playboy; both able to have big name fashion-scenesters such as Lily Cole and Daisy Lowe strip off without a moment's hesitation, and in turn change the slant of their magazine.
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