Talented

Bonus: Colorful Teeth

By: Angela Lowe - Published: • References: bbmg & gushmagazine
Face masks were always common in Hong Kong and throughout Asia. In fact, during the SARS explosion, designer labels also began launching face masks. But now, that trend has been taken a step further.

Apparently, mouthgaurds are the latest fashion accessory in Asia. At GUSH Magazine, I suggested that mouthguards alleviate the 'fear of getting a brain concussion, jaw fracture or oral laceration while running their daily errands'.

Will the craze gain traction in North America? I doubt the Europeans would go for it. Stats for Fashion Mouthguard Sweeps Asia By Storm Trending: Older & Average
Traction: 5,767 clicks in 458 w
Interest: 4 minutes
Concept: Fashion Mouthguard Sweeps Asia By Storm
Related: 83 examples / 64 photos
Segment: Neutral, 18-35
Comparison Set: 30 similar articles, including: blackened rugby jerseys, mystifying couture campaigns, and pant-focused editorials.