The Fashion Cares 25th Anniversary Campaign Celebrates a Big Milestone

By: Meghan Young - Published: Aug 28, 2012 • References: fashioncares & fashiongonerogue
The Fashion Cares 25th Anniversary ad campaign celebrates a huge milestone for this organization. Filled with bokeh lights blurring in the background and sparkling barely-there outfits, the images themselves look like celebratory fireworks, which is certainly appropriate. Incredibly stylish, if in more of a theatrical way than a practical one, the campaign acts as the beacon this charitable company has become for many.

Shot by Toronto- and New York-based photographer Chris Nicholls with creative direction by Phillip Ing, the Fashion Cares 25th Anniversary ad campaign stars model Tara Gill and and male model Dane. The body art was created by makeup artist Melissa Gibson. The Toronto-based HIV and AIDS awareness organization's event is set to be held on Sunday, September 9th, 2012. Stats for Glittering Bokeh Ads Trending: Older & Warm
Research: 7,122 clicks in 194 w
Interest: 3.2 minutes
Concept: Fashion Cares 25th Anniversary
Related: 77 examples / 59 photos
Segment: Neutral, 18-55
Comparison Set: 28 similar articles, including: urbanite utility wear, crooner clothing campaigns, and cultured wilderness catalogs.