Performers and fans alike dressed up in vintage and boudoir garb to attend opening night of the Toronto Burlesque Festival.
This is just the first of many parties happening at the Toronto Burlesque Festival. For those attending, the theme this year is â€œTassels Without Borders.â€
Implications - The culture of burlesque has taken on mainstream appeal thanks to clubs in Los Angeles that promote it as more of a dance culture. Sexual imagery is still dominant, but consumers want to see something that's more tastefully done without the bombarding images of scandily-clad women. It's not just reinvention that brands need to apply in marketing, they also need to learn how to adapt a concept into a friendlier image so that the mainstream audience can accept it as a whole.