The Fanta Campaign is Packed with a Delicious Orange Flavor

By: Meghan Young - Published: Feb 19, 2013 • References: ogilvy & ibelieveinadv
Touted as the first tastable print ad, the Fanta campaign is full of flavor. Although people might be wary of tearing off a piece of it and popping it in their mouth, once they bite the bullet, they won't regret it. As the Fanta campaign starts off reading, "Like a burst of sunshine through a cool wisp of wind, it’s sweet and tangy, surprising and juicy. It tickles like a delicious secret that you cannot bear to share." Essentially, the Fanta campaign allows people to try its new deliciously orang flavor.

The Fanta campaign was created by OgilvyOne Middle East, an ad agency based in Dubai, United Arab Emirates. Art directed by Rodrigo Mavu, it was finessed by creative technologist Niv Baniahmad. Stats for Tastable Print Ads Trending: Older & Warm
Research: 1,218 clicks in 170 w
Interest: 0.5 minutes
Concept: Fanta Campaign
Related: 40 examples / 31 photos
Segment: Neutral, 12-55
Comparison Set: 15 similar articles, including: artistic veggie ads, dramatically dewy ads, and melodious visitor campaigns.