Ouur's Fall Wear Revitalizes Basic Staples by Simplifying Them

By: Riley von Niessen - Sep 28, 2016
References: ouurcollection.jp & hypebeast
The fall wear line from 'Ouur' takes modernism to a new level -- supplying styles that have been endlessly popular with an overt minimalism.

In order to maintain this throughout the entire series, the brand focuses on monochrome ensembles, allowing only a few lightly patterned pieces to slip through and complement the rest. With this, the fall wear range is shown to be endlessly versatile, as the pairings between the neutral tones are all interchangeable.

Although it's true that many other brands are taking minimal cues in their design efforts as well, the pieces put forth by Ouur stand out for their clean-cut silhouettes, which exaggerate the whole concept tremendously. This is of course enhanced by its use of high-end fabrics as well, which bring a more severe structure to the styles.