Fake Job Offers
In the ad campaign, Julia Louis-Dreyfus is being pitched the job as spokesperson for Healthy Choice by her bumbling agent. The saga is being played out at SpokespersonWanted.com and on prime time commercials.
Implications - Advertising campaigns that use celebrities have to be careful and use celebrities that are easily connectable to the audience. For example, Snickers use of Betty White worked, as Betty White is seen as everyone's grandmother.