The ad agency that produced the brand new Healthy Choice campaign starring Julia Louis-Dreyfus has nailed it. They've successfully captured the signature quirkiness that made Julia Louis-Dreyfus popular on â€œSeinfeldâ€ and â€œNew Adventures of Old Christine.â€
In the ad campaign, Julia Louis-Dreyfus is being pitched the job as spokesperson for Healthy Choice by her bumbling agent. The saga is being played out at SpokespersonWanted.com and on prime time commercials.
Implications - Advertising campaigns that use celebrities have to be careful and use celebrities that are easily connectable to the audience. For example, Snickers use of Betty White worked, as Betty White is seen as everyone's grandmother.
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