Buy a pair of Faguo shoes and plant a tree without ever getting your hands (or shoes) dirty. That’s the concept behind the French shoe brand, Faguo, which translates to France in Mandarin. For every pair of shoes bought, they plant a tree in France, and this autumn they’ve released a set that contrasts starkly with their other collections. The newest collection, Linden, is the brand’s first leather dappling, but also features suede. The hues are are dark and autumn-inspired with camel, grey, navy and brown.
However, this season’s Faguo shoes veer away from their bright and playful look they’ve always displayed. One has to wonder if they’re veering too far from their appeal with this limited color spectrum of shoes, or if they are trying to move youth shoe taste to a more mature level. Either way, this two-year-old shoe brand, started by a couple of French students on exchange, have a marketing charm and connection to youth culture that will help them bounce back next season.
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