Fadeout Design Creates Pared Down Public Transit Art

By: Christopher DeLuca - Published: Aug 29, 2011 • References: fadeoutdesign and designtaxi
Fadeout Design has created some of the most aesthetically pleasing maps that I have seen in a long time. The design studio uses the subway systems of various major cities and spells out the name of each station in tiny letters along the line.

Fadeout Design has come up with a brilliant concept to have the name of each station bleed into the next and form the subway line. These are ingenious pieces and I would not be surprised to see the concept copied by cities with an aesthetic or design reputation.

Implications - Youth consumers are attracted to design concepts that are minimalist and clever. The transit maps by Fadeout Design taps into this impulse and creates aesthetically compelling pieces. Companies should take this mindset into account when creating ad campaigns geared toward this demographic.