The Faces of NYFW site harnesses the full power of photo-sharing social media sites to give fashion lovers everywhere a one-stop-shop for all of their New York Fashion Week goodies. It is a Ben Trovato project that allows VIP access to one of the exclusive fashion events in the world.
Not everyone could be at this coveted event, but with the likes of Twitter, Tumblr and Instagram, you could easily source artistic pictures. However, any Internet-savvy user can attest to how cumbersome it is to toggle through such social media platforms -- it would really easier if it were availible all in one search. The Faces of NYFW site does exactly that by curating all content under the correct tags (#FONYFW, #NYFW and #MBFW). Over 5,000 moments were captured and displayed in an easy-to-peruse way. The concept is on the cutting edge of how events can be digitally experienced when the physical aspect is not possible.
Imagine this platform for the Olympics in Rio. With Twitter already playing such an integral role in this year's London Olypmics, TV networks everywhere will tremble at the thought of anything like it.
Stats for VIP Fashion Week-Snapping Sites
Trending: Older & Warm
Research: 2,563 clicks in 196 w
Interest: 2.1 minutes
Concept: Faces Of Nyfw
Related: 98 examples / 75 photos
Segment: Females, 18-55+
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