Facebook photo filters will allow users to enhance their photos by adding a different sheen and playing with the effects. This is an ingenious attempt by Facebook to encourage its users to share more. It will be interesting to see how effective the Facebook filters are at attracting users away from Instagram.
Implications - Internet users are looking to share their experiences with their digital networks. In this highly competitive space, companies should not be afraid to borrow ideas from their competitors. This notion of enhancing pre-existing ideas can extended to a range of industries.