Facebook Photo Filters Hope to Draw People Away from Instagram

By: Christopher DeLuca - Published: Aug 30, 2011 • References: digitaltrends & psfk
Facebook photo filters is a concept that has already proven itself to be a successful one: Facebook will be implementing photo filters like the ones found on the popular site Instagram.

Facebook photo filters will allow users to enhance their photos by adding a different sheen and playing with the effects. This is an ingenious attempt by Facebook to encourage its users to share more. It will be interesting to see how effective the Facebook filters are at attracting users away from Instagram.

Implications - Internet users are looking to share their experiences with their digital networks. In this highly competitive space, companies should not be afraid to borrow ideas from their competitors. This notion of enhancing pre-existing ideas can extended to a range of industries. Stats for Nostalgic Social Media Features Trending: Older & Chilly
Research: 715 clicks in 247 w
Interest: 2.2 minutes
Concept: Facebook Photo Filters
Related: 64 examples / 49 photos
Segment: Neutral, 18-35
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