Annie's New Extreme Mac & Cheese Offerings Have 50% More Cheese
Katherine Pendrill — October 9, 2022 — Lifestyle
Just when you thought Annie's Mac & Cheese couldn't get any better, the brand has just debuted two new Extreme Mac & Cheese offerings.
According to Annie's, the new Extreme Mac & Cheese products contain 50% more cheese than the original, making them a dream dish for cheese lovers. The first of the new offerings is the Extreme Cheese Shells & White Cheddar Mac & Cheese, which is made with organic pasta shells and contains 50% more creamy cheese than the original Annie’s Shells and White Cheddar. The other new option is Annie's Extreme Cheese Shells & Real Aged Cheddar Mac & Cheese, which takes the brand's classic macaroni and cheese and kicks it up a notch with 50% more cheese than the original Annie’s Shells and Real Aged Cheddar.
Both new products are available now from Target.
Image Credit: Annie's
According to Annie's, the new Extreme Mac & Cheese products contain 50% more cheese than the original, making them a dream dish for cheese lovers. The first of the new offerings is the Extreme Cheese Shells & White Cheddar Mac & Cheese, which is made with organic pasta shells and contains 50% more creamy cheese than the original Annie’s Shells and White Cheddar. The other new option is Annie's Extreme Cheese Shells & Real Aged Cheddar Mac & Cheese, which takes the brand's classic macaroni and cheese and kicks it up a notch with 50% more cheese than the original Annie’s Shells and Real Aged Cheddar.
Both new products are available now from Target.
Image Credit: Annie's
Trend Themes
1. Cheese-lover-friendly Products - Companies can create new products with increased cheese content to cater to cheese-loving consumers
2. Organic Ready-to-eat Meals - Entrepreneurs can launch new businesses offering organic ready-to-eat meals that incorporate cheese heavily
3. Private Label Mac & Cheese Offerings - Retailers can offer private-label macaroni and cheese options with increased cheese content to compete with established food brands
Industry Implications
1. Food Processing - Food processing companies can innovate by using advanced food production technology to create cheesy food products
2. Retail - Retail companies can leverage this trend to drive increased traffic to stores and online platforms and offer more cheesy options to attract cheese lovers
3. Organic Food - Organic food companies can use high-quality ingredients to create cheesy food products that cater to health-conscious and cheese-loving consumers
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