Extreme Group PSA Asks the Question, "Who Smokes?"

By: Peter Vallas - Published: Feb 13, 2011 • References: 15andfalling & osocio.org
Hailing from Halifax, Nova Scotia, Extreme Group has always been an agency for coming up with clever PSAs. Its latest social responsibility campaign is for a new project launched called '15 and Falling.'

'15 and Falling' is a project that states that less than 15 percent of teens smoke; the ads by Extreme Group make you really notice that statistic. In this featured 30-second spot, a teen is trying to blow a "blue angel" but fails when no one has a lighter on hand. Stats for Flatulent Anti-Smoking Campaigns Trending: Older & Mild
Research: 1,231 clicks in 276 w
Interest: > 3 minutes
Concept: Extreme Group
Related: 26 examples / 20 photos
Segment: Neutral, 12-55
Comparison Set: 10 similar articles, including: 70 strong anti-smoking campaigns, fatal crotch campaigns, and 31 anti-smoking campaigns.