This Exito Water Campaign Demonstrates How Fresh Its Product Can Be

By: Tana Makmanee - Published: May 1, 2013 • References: bestadsontv
This thought-provoking Exito Water campaign, which features a piece of salmon in a clear glass, is sure to draw in your attention.

This out-of-the-ordinary print advertisement features a piece of salmon placed within a glass cup, with the ends of the fish seemingly disintegrating into liquid. The purpose of this campaign is to promote this new water bottle by Exito, and the fact that it is made with seven distinct layers that keep the flavor of the water fresh within your refrigerator.

The placement of the salmon within the cup is meant to correspond to the freshness that the Exito Water is able maintain in the bottle, similar to how fresh-tasting salon and fish can be. Stats for Surprising Salmon Water Ads Trending: Older & Mild
Research: 2,199 clicks in 160 w
Interest: 1.6 minutes
Concept: Exito Water
Related: 52 examples / 40 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: propaganda poster drinking ads, infantile water ads, and competitive drinking ads.