Helinox and OBEY Release Exclusive Portable Furniture
Mickey Phoon — March 3, 2023 — Art & Design
References: hypebeast
Outdoor gear brand Helinox joined fashion brand OBEY for a limited-edition six-piece capsule of outdoor portable furniture. The inspiration for this collection came from the juxtaposition of city life and the outdoors as well as the brands' cultures. CEO of OBEY Clothing Steve Ternosky spoke about the collaboration, saying: “Working with Helinox offered the opportunity to channel their expertise in outdoor products and blend that with our cut-and-sew pieces.”
The limited-edition collection consists of a high-back sunset chair combined with a cushion cover as well as a personal shade attachment for sun protection. The table one hardtop comes in a light and packable build, allowing users to place any lightweight objects on it. As for the assortment, it contains a laundry bag and sacoche shoulder bag that is used for everyday essentials. Additionally, the pieces are found in black with co-branding accents and OBEY’s ‘Andre the Giant’ logo visuals. The collection is currently available and the prices range from $25 to $250.
Image Credit: Helinox, hypebeast, hypebeast
The limited-edition collection consists of a high-back sunset chair combined with a cushion cover as well as a personal shade attachment for sun protection. The table one hardtop comes in a light and packable build, allowing users to place any lightweight objects on it. As for the assortment, it contains a laundry bag and sacoche shoulder bag that is used for everyday essentials. Additionally, the pieces are found in black with co-branding accents and OBEY’s ‘Andre the Giant’ logo visuals. The collection is currently available and the prices range from $25 to $250.
Image Credit: Helinox, hypebeast, hypebeast
Trend Themes
1. Collaborative Capsule Collections - The trend of exclusive capsule collections between brands in different industries is on the rise, leading to an opportunity for companies to collaborate and offer unique products.
2. Portable Furniture - As people continue to seek outdoor activities and mobility in their daily lives, the trend of portable furniture is becoming more popular, offering an opportunity for companies to create innovative, lightweight, and functional products.
3. Cut-and-sew Pieces - The trend of integrating cut-and-sew pieces in outdoor gear and fashion is becoming more prevalent, presenting an opportunity for companies to merge design and function in their products.
Industry Implications
1. Outdoor Gear - As outdoor activities continue to increase in popularity, the outdoor gear industry can capitalize on the trend and develop unique and functional products that cater to the needs of customers.
2. Fashion - Collaborating with other industries, such as outdoor gear, presents an opportunity for the fashion industry to expand their product offerings and appeal to a wider audience.
3. Travel - As people seek mobility and convenience in their daily lives, the trend of portable furniture can benefit the travel industry by offering lightweight and functional products for their customers.
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