Featuring plenty of bright colors, this flowchart rates high in its aesthetic presentation. Each geek is showcased in cartoon form wearing clothing suitable to its unique characteristics and traits. The further one moves down the chart, the more variation of geeks there are including the 'Book Geek,' the 'Politics Geek' and my personal favorite, the 'Dungeons and Dragons Geek.' Check out the Evolution of the Geek infographic to see if you can relate!
Implications - Humor is one of the strongest qualities or traits a business can posses. Consumers will be likely to invest in businesses that portray themselves in an approachable manner. Humor is one of the simplest ways to achieve a leveled relationship between company and client.