The shoe that was endorsed by Pele, Dan Marino and Muhammed Ali is now endorsed by Snoop Dogg and Jenna Jameson. "While Pony is planning a vintage line that re-creates top-sellers from the glory days, the company also has a dozens of new styles including casual flats for women, and high-top sneakers designed in collaboration with skate brand Neff Headwear"
Implications - Retro revival is an innovation that has proved its staying power as years pass; however, the area that will be revived is always subject to change. This year, the 1980s are making an obvious comeback, which may be due to the fact that the hip youth of today was raised in the era of 8-bit and Pony high-top sneakers.
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Everything Old is New Again
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