Whirlpool's EveryDrop Water Filter Kit Rethinks Portable Designs

By: Meghan Young - Feb 25, 2015
References: whirlpoolstores & globenewswire
The EveryDrop Water Filter Kit rethinks the way such portable purification systems are currently being designed. Taking on a teardrop shape, it recently won the WorldStar 2015 Packaging Award. Designed by Sonoco Alloyd for Whirlpool, the EveryDrop Water Filter Kit is a practical product that nevertheless communicates clearly what it does just by its look.

Global Newswire writes, "The water droplet shape of the clamshell cavity positions the filter so the outer graphics clearly communicate what it is, how it works and the many ways to use this innovative product. Additionally, the outer printed sleeve attracts shoppers with a 3-D printed water droplet effect and refreshing graphic color scheme." With this in mind, the EveryDrop Water Filter Kit makes a huge impact on consumers.