Everyday by Eiko Ojala is a Project that Examines the Ordinary

By: Vasiliki Marapas - Nov 20, 2014
References: ploom & behance.net
'Everyday' by Eiko Ojala is described as being "a series of personal illustrations studying simple objects in unexpected situations." However, it's so much more than that humble description conveys.

Turning the ordinary into something extraordinary is a special talent that few possess, and even fewer can turn into a career. Ojala is one of those rare individuals with a knack for transformation: each of the household items in his series appears totally new, if not alien.

The Estonian illustrator and graphic designer focuses on silhouette, shape, light and shadow. His artistic process involves drawing things by hand and then playing with around them digitally. Ojala has a steady hand, masterful eye and a tasteful minimalism that makes each composition particularly striking.