EverRoot and Laila Ali Team Up to Introduce Soft Chews for Dogs
Kanesa David — December 6, 2023 — Lifestyle
References: everroot & prnewswire
EverRoot, in collaboration with athlete and wellness advocate Laila Ali, is introducing a new addition to its dog supplement line, the EverRoot Dog Supplements Soft Chews. These soft chews offer a convenient and easily digestible form to address various health concerns for dogs, allowing pet parents to personalize their furry friend's supplement plan.
Currently, EverRoot offers chews that address hip and joint and skin and coat concerns, as well as digestion, calmness, and an all-in-one multi-benefit chew.
Expertly formulated, these soft chews cater to essential health needs and are priced at $24.99, available at select retailers and online through EverRoot's website. Consumers can also download the myPurina app to redeem a free sample of the Multi-Benefit chew supplement.
Interested consumers can visit the EverRoot website to explore the brand's new assortment of canine chews.
Image Credit: EverRoot
Currently, EverRoot offers chews that address hip and joint and skin and coat concerns, as well as digestion, calmness, and an all-in-one multi-benefit chew.
Expertly formulated, these soft chews cater to essential health needs and are priced at $24.99, available at select retailers and online through EverRoot's website. Consumers can also download the myPurina app to redeem a free sample of the Multi-Benefit chew supplement.
Interested consumers can visit the EverRoot website to explore the brand's new assortment of canine chews.
Image Credit: EverRoot
Trend Themes
1. Convenient Canine Supplements - Soft chews for dogs offer a convenient and easily digestible form to address various health concerns, allowing pet parents to personalize their furry friend's supplement plan.
2. Personalized Pet Nutrition - Pet owners can personalize their dog's supplement plan by choosing chews that target specific health needs, such as hip and joint, skin and coat, digestion, and calmness.
3. Tech-enabled Pet Sampling - Consumers can download the myPurina app to redeem a free sample of the Multi-Benefit chew supplement, enhancing the convenience and accessibility of trying new pet products.
Industry Implications
1. Pet Care - The introduction of soft chews for dogs expands the offerings in the pet care industry, providing pet owners with new options for addressing their pets' health needs.
2. Personalized Nutrition - The availability of canine chews that target specific health concerns reflects the growing trend of personalized nutrition for pets, creating opportunities for companies to develop tailored products.
3. App-based Marketing - The use of apps like myPurina to offer free samples creates a disruptive innovation opportunity in the pet product industry, enabling companies to leverage technology to reach and engage with consumers.
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