Oginoya Co. Launches the New Evangelion' Unit-01 Meal
The Evangelion' Unit-01 is the latest product to join the ongoing Evangelion: 3.0+1.0 series and it spotlights the famous Toge no Kamameshi this time around. The clay pot rice has been a staple meal since the year 1885 and contains traditional ingredients.
The bowl features hearty goods including chest nut, green peas, bamboo shoots, shiitake mushrooms, apricot, burdock root, and a boiled egg. The traditional dish is served in a Mashikoyaki pot and has a similar color scheme as the iconic EVA Unit-01. It boasts purple and green and has a special cover over it. Entitled the "Toge no Kamameshi Evangelion Unit 1 ver,' it is set to hit Japanese markets between the dates June 6-18.
Image Credit: Oginoya, Khara
The bowl features hearty goods including chest nut, green peas, bamboo shoots, shiitake mushrooms, apricot, burdock root, and a boiled egg. The traditional dish is served in a Mashikoyaki pot and has a similar color scheme as the iconic EVA Unit-01. It boasts purple and green and has a special cover over it. Entitled the "Toge no Kamameshi Evangelion Unit 1 ver,' it is set to hit Japanese markets between the dates June 6-18.
Image Credit: Oginoya, Khara
Trend Themes
1. Clay Pot Rice Meal Kits - Opportunity to create more instant meal kits that feature traditional dishes in a convenient package.
2. Character-themed Food Products - Opportunity to market food products that are themed after popular culture characters.
3. Cultural Fusion Food - Opportunity to explore the fusion of traditional dishes with modern cultural references.
Industry Implications
1. Food and Beverage - Industry can develop more instant meal kits and food products that cater to consumers who value convenience and pop culture.
2. Entertainment - Industry can explore licensing partnerships with food companies to create merchandise that aligns with their intellectual properties.
3. Tourism and Travel - Opportunity to create food-themed experiences that allow tourists to experience the local culture through food.
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