Eva Zar Introduces Her Collection to C-Heads

By: Vasiliki Marapas - Oct 30, 2014
References: eva-zar & c-heads
Vienna-based fashion designer Eva Zar confronts the information overload of the 21st-century with her 'Cuter on the Internet' diploma collection.

Zar has a fatalistic mindset when it comes to our technology-saturated culture. She explains, "Maybe this is all just too much for us. We've reached a point where we’re able to be at different places simultaneously. It forces us to speed up and get even faster." Unfortunately, this acceleration doesn't seem to be sustainable, which is why Zar predicts we're "one click, one hashtag, one tweet, one post" away from our eventual demise.

Luisa Jaeger from Wienermodels modeled the collection in a lookbook shot by the talented photographer Alexandra Bondi de Antoni and styled by Melina Kutelas.